About

As a seasoned global marketing executive, I excel in transforming brands and teams through strategic repositioning and innovative differentiation. I lead engaging workshops and moderate panels that foster innovation and collaboration.
 

With 16 years of experience in acquisition marketing and B2B SaaS growth, I've harnessed data's power to scale businesses from $7M to $160M ARR. My journey in performance marketing has been marked by impactful campaigns that resonate across diverse landscapes.
 

My mission is to make data-driven decisions, uncover insights that connect us, and achieve meaningful results for the business and shareholders. Currently, I lead the global performance marketing team at SmartRecruiters.